Bridge the gap between where you are now and where you constantly wish you were.

“Before I started coaching sessions with Bern, I was pretty disorganized and lost in my business. During our sessions, she helped me find a clear path forward and helped me prioritize the tasks that would make the biggest impact. She helped me with accountability and following through with the tasks that were the least fun for me, and offered feedback whenever I needed help—This gave me a clear direction, so it’s much easier for me to continue the work we started. I’m much more motivated overall!”
— Becky, SLC Outdoor Industry Leader
“Working with Bern has been transformative! ”
— Meggie, Seattle WA

Welcome To The Process

Now is the time to Stop Drifting, Get Unstuck, and Out of Survival Mode.

With me by your side, discover the clarity you’ve been desperate for.

Bravely, take intentional action—rooted in your values. Step into a new life and career adventure that is rooted in who you are truly becoming.

If you are a growth-minded, compassionate, and nature & outdoors-inspired person who feels a strong desire for change and taking action toward a life aligned with your values, I would love to meet you!

Together, we will reframe your fear and beliefs holding you back, and build your confidence. I will help you discover the tools to finally move forward creating an intentional life with more joy and purpose.

Career & Service-Based Business + Personal Life + Major Life Transition + Mindset + Healthy Habits + Direction + Change + Accountability…

My greatest gift is my ability to listen deeply and gently uncover and share insights with you no one else sees.

*You are no longer alone on this journey.*

Come as you are—Book your free clarity session with me.

‘Bravely Rooted’ Process

  • DESIRE

    Do you imagine your career or personal life being different, or better? Do you have goals that feel hard or impossible to accomplish? Maybe you just want to talk with someone who will listen on a deep level. If you are ready to make changes and take accountability so you can live a life that feels good again, then this journey with me will help you.

  • IMAGINE

    We will explore where you are in your life— how you feel right now and what is standing in the way of an intentional life and career that is fulfilling. I want to know your story! We begin with uncovering your values and strengths so we can get on the same page and figure out a path forward.

    What would it feel like to finally overcome your blocks and thrive?

  • REFLECTION + ACTION

    While we are apart, the reflection you do (intentional writing or reflecting) and the small action steps you take will give you the clarity and confidence you need to finally move forward more intentionally.

    I am available on WhatsApp between our sessions for check-ins, accountability, questions, and reflection sharing.

  • CHANGE

    Insights from our time together will give you clarity and a deeper understanding of yourself, and the powerful action steps you take outside of our sessions will allow for the growth and change you desire.

Do You really want To Be Stuck In The Same Place Next Year?

TESTIMIONIALS

  • Bern has a remarkable ability to use her analytical thinking to reframe my thoughts, helping me break free from overthinking and focus on moving forward in the right direction

    -Andrew S. | Filmmaker, Vancouver, BC

  • Working with Bern has been transformative, helping me understand myself and embrace the fact that it's okay to struggle as part of being human. I've realized I struggle with indecisiveness, especially in making bigger life decisions. Working with Bern has helped me recognize the importance of pausing and asking questions before deciding, which has boosted my confidence in decision-making.

    Meggie, Seattle WA

  • Through our coaching, I’ve gained a deeper understanding of how to navigate challenges in my professional life and personal relationships. Bern helped me rediscover my values and become more intentional in my choices, which has made a huge difference. The biggest shift for me has been learning to trust myself and follow my values—this new perspective has given me more confidence and courage in throughout life's challenges

    John, Recreation Director, US

  • With Bern as my guide, I have realized how my severe self-criticism has negatively impacted many aspects of my life. How perfectionism shows up in the strangest ways.... And how these things have slowly eroded my confidence and limited my progress. Self-compassion is a critical skill set for continued growth, both personal and professional. I am equipped now with many of the foundational skills.

    Sarah, Corporate Manager, Major Outdoor Brand

  • Bern's compassionate and engaging approach made me feel comfortable to open up and share vulnerably after just a few sessions. She is kind, and curious, and has a gift for engaging deeply and holding space for others. Working with her helped me recognize my needs, prioritize time and energy more effectively, and bring more balance to my relationships. I wholeheartedly recommend working with Bern for anyone who is looking for guidance in navigating life and exploring what's most important to you.

    -Bekah Ashley, Environmentalist

  • Life giving. You inspire me to be the best version of myself and remind me that i can make changes and that i don’t have to feel so stuck 🤍

    -Amber/Yoga Instructor

  • Before I started coaching sessions with Bern, I was pretty disorganized and lost when it came to marketing for my business. During our sessions, she helped me find a clear path forward and helped me prioritize the tasks that would make the biggest impact. She also helped by holding me accountable to following through with the tasks that were the least fun for me, and offered feedback whenever I needed help. This gave me a clear direction, so it's much easier for me to continue the work we started and I'm much more motivated overall!

    Becky Fuys, Wilderness Medicine Business Owner

  • Bern is consistent, encouraging, funny and gentle. She has made me see my own beliefs and assumptions from different perspectives. She has shared some of her own experiences which relate to mine in a way which I found empathetic and compassionate.

    Alex/Entrepreneur/Website Designer

  • I connected with Bernadette at a tough time in life where I felt stuck and defeated. I've been to therapy on and off for years. Although I learned a lot during that process, something never fully clicked. Bern made me feel comfortable opening up helped me work through internal conflicts in a different way. She’s warm and inviting, and was truly present during our conversations. I left our conversations feeling hopeful and often inspired me to journal ideas and thoughts we had during our sessions.

    — Kari S. Global Retail Marketing Manager/Major Outdoor Brand

  • I was struggling to feel seen and heard by my previous therapist, and while life coaching isn’t a replacement for therapy, i do finally feel seen and heard by her as a guide. She helps guide me towards action oriented solutions that have been transforming the way i navigate hard feelings and relationships. What a blessing to be working with her 🤍

    -Amber B/SLC/Yoga Instructor

  • Bern is Attuned, curious, encouraging, unbiased, fun and uplifting. I feel encouraged by Bern to explore positive experiences and feelings that goes beyond the common problem solving mentality in some forms of coaching. She has coached me through ending one major project (spanning many years) and beginning another major project. She has skilfully led me to stay in-touch with my intuition through this significant restructuring of my life, and helped me recognise and enjoy my accomplishments along the way. What I didn't expect from being coached is the *emotional* clarity I have got from working with Bern. She has shown me how my past, present and future are connected and, as a result, I’m feeling fantastic and optimistic, as well as achieving awesome milestones in my creative work, relationships and life in general.

    -Alex Nichols UK

  • Bern's approachable and kind. This make it so easy to drop my defences and get messy. She never shys away from challenging me, but also knows when to provide space. Her open heart enables mine!

    Sarah, Outdoor Brand Customer Service Manager, Vermont

  • The major challenge I’ve navigated whilst working with Bern is restructuring my daily and weekly schedule rhythms. She helped me focus on how I want to live, how much is realistic to achieve in a day, and how to recognise my achievements and *enjoy* them, which I’ve historically not done. I now feel like I’ve got a great balance of the various projects and commitments in my life, and Bern has played a guiding role in that, so I’m very grateful to her

    -Alex, UK

  • Before our sessions, I wasn't able to organize my thoughts, what the problems were and definitely not what to do about it. Through our coaching sessions, I've been able to identify what I want to work on and what my goals are.

    — Kim /Tech, San Francisco

  • Bern helped me structure the chaos in my brain into a list of things I could actually measure and work on one by one. - Suggesting different language to use to describe situations has been helpful - Anticipating that it's possible to fall back into old habits and coming up with a plan for what to do when I feel the desire to do that is super cool to get ahead of. Even if it doesn't happen, it takes the worrying out of that as a possibility.

    Alex Nichols/UK

Hi, my name is Bernadette. I'm a Values-Driven Transformation Life & Profession Coach.

I live in Salt Lake City Utah, but I serve people around the globe.

I’m here to help you gain clarity and facilitate the growth you've been desperately seeking.

life coach in salt lake city utah

I'm American, originally from California, now living in the beautiful state of Utah. I’m married to Shane, my greatest coach, and the love and calm of my existence. I’m 44 and an avid outdoors person. I find the most personal joy surrounded by nature, my people, climbing, and being in the mountains and deserts. I’m a natural teacher, coach, and mentor.

My friends would tell you I’m a deep listener, I ask questions no one asks them, and I’m genuine and easy to be around.

❖

Fueled by a desire to do more with my work, and connect with people on a deeper personal level to help facilitate their growth, I began my coaching journey here in Salt Lake City.

Before moving to Utah in 2021, I spent 20 years as a successful commercial photographer and business owner in Southern California. I had lovely clients over the years and some incredible assignments that often left me feeling like a strong confident woman [in a male-dominated industry]. I learned how to run a successful business, patience, reinvention, resilience, and the power of deep listening to understand and serve my clients at my highest level. Unfortunately, I also learned that my experience with most of my freelance work led to a dysregulated nervous system and a high level of stress and general nervousness that left an awful pit in my stomach. I knew I needed a change. I wasn’t designing a creative life path that was a good fit and truly aligned with my core values and personality.

I decided I was ready for fulfillment in work that aligned better with who I desired to be entering my 40s - passionate, purpose-driven, rooted in awareness and authenticity, and excited to help others on their path as a life and career coach.

❖

My challenging life experiences fueled my desire to coach. Those experiences shaped me into a person who is ready to partner with you so you can gain the clarity and skills needed to bridge the gap between where you are now and where you want to be.

+Building Habits and Structure

+Re-framing the beliefs that hold you back—fear, self-doubt, self-criticism…

+Feelings of resistance in your career & personal Life

+Building Confidence

+Overcoming Setbacks

+Major Life Transitions

+Sucessful Business Development, Growth, and Values-aligned Marketing

“During our sessions, Bern helped me find a clear path forward and helped me prioritize the tasks that would make the biggest impact. She also helped by holding me accountable to following through with the tasks that were the least fun for me, and offered feedback whenever I needed help. This gave me a clear direction, so it's much easier for me to continue the work we started and I'm much more motivated overall!”

-Becky, Outdoor School CEO, SLC

female life coach sitting on couch

My Coaching Experience

I am a Certified Life Coach & Guide accredited through Transformation Life Coach Academy. I have received training from the International Coaching Federation (ICF), and Optimus Coaching Academy. I am dedicated to following coaching ethics and core competencies while remaining true to what makes me an excellent coach.

The education and mentorship I’m receiving are at the forefront of modern coach training. Combining philosophy, NLP, neuroscience, and proven results from self-awareness & intuition reflection practices.

As a coach, my education will never end. It is my responsibility to continue expanding my knowledge of this field so I can show up for you in the best possible ways. Not only do I apply the tools and principles with my clients, but I am applying them to myself. Receiving therapy and coaching is a large part of my personal life.

FAQ’s

  • My coaching space is,

    • A place to help you facilitate transformation and growth in a specific areas of your life

    • A comfortable space for you to be vulnerable and open about your life, goals, and aspirations

    • Science, NLP (neurolinguistic programming) Somatic, Self-reflection based - to help you bridge the gap between where you are right now, and what you want next

    • Observing past views and experiences, with the goal of moving you forward

    My coaching space is not,

    • Therapy (no clinical support or diagnosis given )

    • Scary or intimidating

  • As your partner in this process, I’m here to help guide you. The traits I possess, and my experience in business and my personal life allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey. 

    This coaching process with me leans toward bringing more awareness to your life in the areas that don’t feel aligned, so you can find more clarity and joy. Those areas can be in your career or your personal life.

    This is a space for me to listen, reflect, and hold space for you to make progress and achieve your goals. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.

  • If you desire results, real growth, and goal achievement, best results are achieved through the work you do outside of our time together in sessions. Outside our sessions, the ongoing reflection you practice and the action steps you take everyday key to your development. Lasting change comes from the effort you put in consistently, the responsibility you take for your actions and choices, and the eventual vulnerability and honesty you are willing to bring.

  • Absolutely not. Show up as you are, and where you are. Most people come to coaching feeling stuck, lost, unmotivated, and desire change, but they don’t always know where to begin, and what they need to grow. I will partner with you and we will peel back the layers to facilitate positive change in your life.

  • Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.

    My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.

  • You are not alone anymore. Owning a business or figuring out your next career move can be a very lonely place. well, not anymore. I offer full support on your journey from mindset coaching to consulting on marketing, business development, and communication. The goal is to help you create a business you love and connect with, or help you figure out to be fulfilled in your values and purpose driven profession.

Bern helped me focus on how I want to live, how much is realistic to achieve in a day, and how to recognise my achievements and *enjoy* them, which I’ve historically not done. I now feel like I’ve got a great balance of the various projects and commitments in my life, and Bern has played a guiding role in that, so I’m very grateful to her - Alex - UK

Work With Me. 

Private 1:1 Profession & Life Coaching

Below is information on how we will partner and begin your journey. During your first complimentary clarity session, we will determine if I can help you, and if so, we map out a path forward for you with my “Rooted and Rise” coaching program

“Rooted & Rise” Coaching Program

▹ A custom 6-session program (for up to 12 weeks)

▹ Each Session together is 90 minutes over Zoom

▹ I am available on WhatsApp text and voice notes chat 6 days a week for check-ins, accountability, Q&A, and reflection.

▹ Gain clarity and insight on your path forward

▹ Bravely and intentionally begin to align your decisions with your values and strengths

▹ Take action, overcome limiting beliefs, and build more confidence and alignment in your life.

I believe that choosing a coach isn’t just about the price—it’s about finding the right fit, feeling aligned, and understanding the transformation that’s possible for you. That’s why I don’t list my rates upfront. Instead, I invite you to book a free Clarity Call, where you can gain insight into the process, and we can determine if this is the next right step for you. This conversation is pressure-free, judgment-free, and purely about helping you make the best decision for YOU. If it feels like the right fit, I’ll walk you through the investment and options available.

*Payment plans are available.

*I will consider certain financial hardship situations, so don’t hesitate to book your clarity session so we can discuss 🤎

Let’s See If We Are A Good Fit

Business Consulting & Coaching

For my business-specific clients, I combine mindset coaching with consulting.

After graduating with a degree in photography in 2006, I worked for over two decades as a successful entrepreneur and marketing professional in my commercial photography field. I excel at being a guide for service-based businesses, creatives, health & wellness professionals, and people specializing in the outdoor industry.

I have a knack for aligning business branding, messaging, and marketing with your desired field. I am a researcher, helping you target your ideal clients. I help you turn your purpose and excitement in your field into a strong business.

If you want to finally achieve your business goals, improve your mindset, build confidence and skills, and attract more clients then we should talk.

With me by your side, you will make more progress each day toward your goals, have more accountability in your life, and finally engage with the version of yourself and your business you’ve been desperate for.

Let’s See If We Are A Good Fit

“I highly highly recommend hiring Bern as your coach! Her knowledge is extremely valuable! Our sessions are always uplifting. I make progress every week in my business and personally.”
— -Brittany SLC Utah

Let’s Connect

Questions? Need more info? You can either jump over to schedule your free clarity session to get started, or fill out the info below and I’ll be in touch shortly.

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